Great content should form the heart of your marketing strategy. Whether it’s for entertainment, education, persuasion or conversion, digital content plays a vital role in building brand engagement, trust and loyalty with consumers.
Content marketing is used all over the web (and beyond) as the backbone of all other aspects of marketing. Regularly creating useful, new content brings about SEO benefits, whilst the content created can be used across social media and email campaigns.
What is content?
Digital content covers everything that you create and share online, ranging from web copy and blogs through to videos, infographics, surveys and testimonials.
Using a range of content formats throughout your marketing strategy will help to boost engagement, maintain readers’ interest and boost your SEO.
‘How To’ Guides
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Why use content marketing?
72% of online marketers describe content marketing as their most effective SEO tacticJunto Digital
There’s no denying that content marketing is hugely effective. When done well, it can help to build an audience – attracting more website users, engaged social media followers and marketing leads. Creating great content will help you to build brand awareness, create trust and provide additional value to your customers.
Here’s a few of the top benefits:
- Increased sales from reaching a target audience and using content marketing to move them along the marketing funnel
- Cost-effectiveness content creation and SEO provide great ROI as longer term strategies
- Loyal customers who have built up trust in your brand over time
How we can help with content marketing solutions
47% of consumers will view between 3-5 pieces of content from a particular company before communicating with a salesperson from that organisation
Regular output of useful, highly converting content is essential for building a loyal consumer base. We can work with you on all aspects of your content marketing, including:
Developing a content marketing strategy
Examining your priorities and direction as an organisation, we can help you put together a content strategy to reach your target audience. Deciding on specific and relevant goals will give an overall direction to your content output, whilst content calendars will help you map out smaller details of deadlines and publishing schedules. We can also help you analyse how your content is performing and decide on benchmarks to measure its success.
Creating and improving web copy
We can help with both building a site from scratch and increasing the impact of your current site. By creating fresh new content to attract visitors, we can help you reflect your brand and get your message across. ‘Thin content’ is regarded as a negative ranking factor when it comes to search engine algorithms. To avoid this penalty, we can ensure your website content is organised in the best way possible, in order to improve both user influence and your ranking.
Adding new website content on a regular basis indicates to search engines that your site is being maintained and updated regularly – a positive ranking factor. It also allows you to cover specific topics in greater depth, capture new website traffic and provide value to customers and website visitors. We’ll work with you to decide the most important topics and keywords to cover and we can produce regular blog posts to use on your website, social media and email.
A frequently under-used form of content, video is often seen as too expensive or time consuming to create regularly. However, it’s one of the most highly-engaging forms of content you can create and is a really effective way of building trust and awareness with new and existing customers. It doesn’t have to take a long time or a big budget in order to create effective videos. We’re able to produce regular video content for companies who may not have the staff hours or expertise to do this in house. These can then be used to drive engagement and build an audience across your site and social media channels.
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