With over 63,000 searches per second on Google, online search has become a significant part of day-to-day life. Performing well in these searches is vital for businesses to reach new customers. Therefore many organisations turn to external SEO services to gain industry expertise and make their online marketing as impactful as possible.
The competition for the top spots in search results is incredibly high, with more and more organisations using the web and improving their online marketing efforts. For your business to have an impact online, those hard-to-reach top spots in organic search are exactly what you need to aim for.
Why? Because up to 95% of users will never scroll past page one – or the first 10 results. In fact the top result itself receives around a third of the traffic, with second and third position receiving around 15% and 9% respectively. So it’s not just a case of getting on page one, but as near to the top as possible.
That’s where Search Engine Optimisation – or SEO – comes in. By improving a range of both visible and technical factors, you can let a search engine know what your page is about and what value it provides. This indicates to search engines that your page is a good fit for a particular search query.
How can SEO services help?
The Google algorithm is thought to have over 200 ranking factors. This is the incredibly complex tool by which the search engine decides which pages to place in the search results. By optimising your site in a range of these ranking factors, as well as targeting the correct audience, you can improve how your site performs in organic search.
SEO services can outsource this often time consuming and sometimes intimidating task, allowing your business to focus on its products and services and leave a marketing agency expert to boost your online impact.
What are the benefits of SEO?
- Cost effectiveness. If you’re ranking competitively for several of your target keywords, this organic traffic is coming through without the long-term costs of PPC marketing.
- Demonstrating your expertise. Organically ranking well shows that Google thinks your site matches user’s intent and gives trust to website visitors.
- Improving the user experience. Many aspects of SEO not only help you rank higher, they also lead to a better user experience on your website. This not only provides a better services to your customers, but shows a better brand identity to new leads.
SEO should be treated as a long-term plan rather than an overnight quick fix. There are many SEO companies out there promising instant results and top position spots. However, trying to ‘game’ the search engines with underhand tactics can land you with a penalty which can be a long and expensive place to recover from.
Good SEO is all about improving the quality of your website and providing useful content to web visitors. Whilst some changes in rankings can be seen in the short-term, a solid SEO strategy will be looking to make consistent gains over a period of months.
What SEO services are available?
At Heyyou! Digital, we offer a range of services including outsourcing SEO work and providing best-practice training and consultancy to your in house staff. All of our packages are personalised to each of our client’s needs, however here’s a range of some of the services we could include:
All our SEO work begins with an audit to see how well your site is currently performing across a number of different areas. This involves checking all the technical ‘behind the scenes’ aspects are in place, checking or setting up analytics systems and taking stock of your current content and how well it’s performing.
Building an SEO Strategy
We can work alongside you to create an SEO Strategy aligned with your business goals. This will include keyword research, looking for content gaps in your website, planning for link building opportunities and choosing priority topics to focus on throughout the lifespan of the strategy. We can also help you create specific goals and decide how the success of the strategy will be reported and measured.
Improving and developing your SEO
Many businesses prefer to outsource all or part of their SEO and Content Marketing, due to managing staff workloads or not having in-house staff who are confident with Digital Marketing. We are able to offer services improving the SEO of your current website and content in order to help it rank better, as well as Content Marketing services for the regular creation of new content as part of your long term SEO Strategy.
SEO Training and Consultancy
If your company would like to manage SEO in-house, we can work with the relevant staff to go through the results of your SEO Audit and Strategy to ensure they are confident with which areas to work on. We are also able to offer general SEO training on best practice as well as keeping you abreast of the many search engine algorithm updates which can have a significant impact on your website’s ranking and online appearance.