If you’re not already using social media to its fullest potential, you’re missing out on a highly cost-effective and engaging form of marketing. In fact, social media is growing so fast that if your business isn’t already on board, you’ll soon get left behind. Over 3.2 billion people use social media – or around 42% of the world’s population. That’s a massive audience to access and build relationships with.
There are over 200 social media platforms, focussed on fitness, music, events, social conversations and everything in between. Finding the right ones for your business and creating an effective approach to using them can help you catch the eye of potential customers and build a loyal and trusting audience.
How can social media marketing benefit my business?
If you’ve got any doubts as to why you should include social media in your marketing strategy, consider just a few of the benefits it can reap:
- Building brand awareness and putting a personality behind your brand. Whether it’s humour, empathy or education, social media gives a personal touch to your marketing.
- Drive engagement with an audience by posting relevant content that generates shares, comments and messages.
- Provide high quality customer service by responding promptly to your customers in a space they already feel at home.
- Increase website traffic by sharing links to suitable web pages or blog posts.
- Build consumer trust by showing your reliability, consistency and added value.
- Create more cost effective paid ad campaigns, which are often cheaper per click than traditional PPC advertising.
How Heyyou! Digital can help
We provide tailor-made digital marketing solutions personalised to the needs of each client. Book us for a chat and we can discuss which aspects of your marketing strategy you need help with and put together a plan to suit you.
Here’s an idea of some of our social media marketing offerings:
Creating a social media marketing strategy
If you’re starting off new with social media, we can help you look at where it will fit in effectively with your current marketing strategy. We’ll help you decide which social platforms are the best fit for your target audience and goals and look at what sort of content would work best on these.
Setting up profiles
Whether you’re short on time or just need a bit of help, we can get you off to a great start by creating social media profiles. These will be put together using your branding and to match your brand identity and link back to your website. We can also get you set up with social media tools so that you can use marketing automation to save time and increase your impact.
Outsourced social media management
If you love everything that social has to offer but are struggling to find the time to keep up, we offer outsourced social media management. We’ll agree together the style and branding you want to come across and schedule regular posts on your behalf. This can also be linked with our content marketing services to create and promote new content on both your website and social media profiles.
Paid ads and campaigns
We can help you harness the benefits of cost-effective and engaging social media ads. We’re able to co-ordinate, create and manage ad campaigns on various social media channels to reach different goals. These could be to build up an audience, promote product sales, increase web traffic and more. We’ll report back on the success of the adverts so that any insights can benefit future campaigns.
For organisations looking to build or improve their social media marketing, we can offer in-house training and consultancy. This can look at best-practice methods of great social media marketing, the impact of what you’re already doing and ways to move forwards and create even more impact.
To find out more about how we can help you do better social, book a free consultation.