Boutique Digital Marketing Agencies meet the needs of SMEs

If you have come to the conclusion that employing a digital marketing agency is right for your business, then finding the right company for you is key.

And based on the scale of your organisation and the type of work you might be looking for from a marketing agency, you may be surprised that many agencies actually turn you away! Believe me, it’s true; I’ve been there!

Picking up the phone to speak to some of Nottingham’s largest digital marketing agencies to discuss a specific, one-off project I needed help with recently, I was amazed that I simply could not find an agency who deemed themselves ‘worthy’ of a small social media account management project. Now this is great news for all those SEO, SEM and digital marketing agencies out there; there is seemingly so much work to be had that they can pick and choose the largest, juiciest accounts who are happy to sign-up to 1 year / 2 year contracts for long-term strategies.

But what if this is your first foray into the world of outsourcing digital marketing, SEO, pay-per-click and all those other ‘dark arts’ of the online marketing world? Are you ready to sign-up to a long term contract of monthly content creation, PPC and social media account management?

Or do you need a smaller, more personal team who can work with you on your first steps into digital marketing, improved search engine rankings and getting you started on an effective and professional social media presence?

Personal service from a boutique marketing agency

In much the same way as a ‘boutique hotel’ is focussed on catering to each customer’s individual needs, a boutique marketing agency is focussed on helping small-to-medium businesses create and develop their own unique digital strategy – often working with companies who need advice and support that they can trust will deliver measurable results with limited budgets and limited resources.

A good marketing agency won’t try to push you down a single route, try to sign you up to long term contracts or persuade you to throw all your budget into PPC. Boutique marketing firms listen to the needs of their clients and work in partnership to create your own unique strategy.

For many SMEs, much of the digital marketing mix can be something of a foreign language of acronyms and initialisms (SEO, SEM, PPC, CPC, CRO, CTA, SERP to name just a few!). A specialist digital marketing team will explain what it all means and make simple, transparent training a key part of your digital strategy, allowing you and you company to adopt your own digital marketing activities as part of your day-to-day activities.

And to fully understand which parts of the online marketing mix are going to be the most effective for your business goals, a good boutique team will test, adapt and where necessary change activities to get you the best possible results.

With digital marketing being so new to many smaller companies, providing a flexible, custom-built strategy for your business is essential – and this new model of small, local boutique digital marketing agency provides the ideal partnership to help your organisation achieve the very best results.

My advice? Find a company that has similar values and personality to your business, an agency that shows as much passion for your company and your goals as you do. Find a digital marketing specialist willing to work as an extension to your team who measures their success on the success of your business.