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PERFECTING THE MESSAGE

Content Marketing

Great content is the absolute heart of your digital marketing.

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You can’t be ‘on’ 24/7 – but with digital marketing, your business can be attracting customers right round the clock.

Content marketing is an approach focused on consistently producing content that’s high- value to the end user – whether that’s someone who’s already a loyal customer, or someone who doesn’t even realise yet that they’re interested in your services.

It’s a way of selling without being a ‘hard sell’. Through your content, you’ll be able to answer questions, teach people new things and entertain your audience. This develops brand trust over time and places you as an expert in your field – and then, when someone’s ready to buy, it’s you they’ll come to.

The process of consistently producing this type of content is ongoing, and it’s something that should be used as a long-term strategy to get results. But there are many benefits across your full range of marketing.

The content produced not only creates organic traffic in its own merit but can be shared across your social media channels and email marketing list, allowing you to reach your audience in different ways.

With our full-service approach to organic marketing, we’re well-placed to manage and support your content marketing. We’re experienced in producing high-quality, SEO friendly content ourselves – understanding how it fits in to your businesses’ marketing funnel and strategy. With our training and consulting, we can also visit you in-house and work together to give your team confidence in producing high-impact content that will succeed online.

47%

of buyers

viewed 3-5 pieces of content before engaging with a sales rep – Demand Gen Report, 2016

72%

of online marketers

describe content marketing as their most effective SEO tactic. – Junto Digital

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We’d love to get in touch and discuss how we could help. Here’s a few examples of what we do:

  • On-page optimisation of blog and web copy
  • Development of content information hubs
  • Creation of web copy for a new site
  • Development of new content targeting researched keywords
  • Training and consulting on effective content creation
  • Creation of video scripts, email copy, press releases and social posts copy
  • Link acquisition and outreach