SEO migration
Rebranding, redesigning or rebuilding your website? Without the right support, you risk losing years of SEO progress. We help you move forward with confidence – protecting your rankings, preserving your traffic and setting you up for future growth.
SEO support for stress-free migrations
A site migration can be a great move for your business – but it’s also a high-risk moment for your organic performance. We work alongside your developers and in-house team to ensure nothing gets lost in the process.
Whether you’re switching CMS, changing your domain or restructuring your content – we’ll make sure your SEO doesn’t take the hit.
Why SEO migrations matter
A successful website migration isn’t just about launching a new site – it’s about making sure your existing performance, visibility and hard-earned SEO wins don’t disappear overnight.
Our SEO migration services help to:
- Reduce the risk of losing traffic and rankings
- Maintain the value of existing backlinks
- Avoid broken pages and 404 errors
- Ensure new pages are indexed quickly
- Keep users and search engines on the right track
Even well-designed new websites can lose search visibility overnight if SEO isn’t properly considered. That’s why expert planning and oversight are essential during any migration.
How our website migration services work
Website migrations are a team effort – involving your in-house marketing team, website designers and developers, stakeholders and more. We’ll become an integral part of that team to guide the SEO side of the process and keep your online visibility intact.
Here’s how it works:
- Pre-migration audit – identify high-performing content, pages and backlinks and create benchmarks to measure against.
- Redirect mapping – plan URL changes, protect link equity and ensure a positive user experience on your new site.
- SEO recommendations – highlight risks and opportunities in your new setup.
- Testing & go-live support – make sure redirects, tagging and tracking are working properly.
- Post-launch monitoring – 6 weeks of oversight to spot and fix any issues fast.
Need ongoing SEO after launch? We can continue to support strategy and implementation long-term.
Trusted by growing businesses
Who we work with
We support:
- In-house marketing teams planning a redesign or replatforming
- Web design & development agencies that need SEO support during launches
- Business owners preparing to move their site
- E-commerce brands switching platforms
Whether it’s a rebrand, restructure or relaunch – we’ll help you do it without sacrificing SEO.
Plan your migration with confidence
Don’t risk your SEO – we’ll help you relaunch, rebrand or restructure without losing momentum.
FAQs
What is a website migration?
A website migration happens when you make major changes to your site – like switching platforms (e.g. from Magento to Shopify), changing your domain, redesigning the layout, or restructuring your URLs. These changes can impact your visibility in search, so it’s vital to manage them properly to avoid traffic drops.
How does changing a website affect SEO?
Even small changes to your site’s structure, content or design can affect how it ranks in search. Redesigns might slow down your site, changing URLs can break links, and moving domains without proper redirects can cost you years of hard-earned SEO value. A well-managed migration protects your rankings and helps you avoid costly mistakes.
What is moving from one website to another called?
It’s usually referred to as a website migration – or more specifically, a domain migration, platform migration or site restructure depending on the type of change. No matter the label, it’s a process that needs specialist SEO input to make sure everything goes smoothly and your search traffic is protected.
Does a URL redirect affect SEO?
Absolutely – and it’s one of the most important parts of a successful migration. Redirects tell search engines where your content has moved and help preserve your authority, backlinks and rankings. Missing or incorrect redirects can lead to broken links, lost traffic, and frustrated users. That’s why we create thorough redirect maps as part of every migration plan.
Will a website migration increase traffic?
It can – especially if the new site is faster, more user-friendly or better optimised. Our main goal during a migration is to keep your traffic stable, then improve it over time. We’ll support you for six weeks post-launch to monitor performance, address any issues, and help you make the most of the changes.
How much does it cost?
The cost depends on the size and complexity of your site, the type of changes you’re making, and how much support you need. Every migration is different – from simple site restructures to full platform or domain changes – so we’ll tailor our approach to suit your goals and requirements. During your discovery call, we’ll chat through the scope and provide a clear breakdown of what’s involved.