WEBSITE COPYWRITING
People Powered Change
Combining serious impact with plenty of fun!
Client: People Powered Change
Industry: Consultancy
Services: Website copywriting
The client:
People Powered Change support organisations, teams and people to successfully implement lasting change. Their approach focuses on people as individuals, whether they’re working 1-2-1 or with an organisation-wide group. Driven by a strong sense of purpose, People Powered Change also set out to create a fun, approachable and engaging journey for their clients, and they wanted this reflected in their website copy.
The challenge:
With such a flexible approach – and so many tools under their belt – there were a few challenges involved in the project:
1) Clearly articulate what People Powered Change do and how they help clients
2) Determine how best to group and present that information, so that potential clients could easily find what was relevant to them
3) Keep a consistent sense of brand whilst talking to some very different audiences.
The solution:
People Powered Change co-founder, Luke Stanley, had previously worked alongside HeyYou!’s Hannah Edwards on another website copywriting project. He thoroughly enjoyed the in-depth process which kicks off all HeyYou! copywriting projects – with lots of questions and conversation to dive deeper into an organisation’s purpose and how it benefits people. Both Luke and Hannah were keen to partner again, and along came the opportunity when People Powered Change decided to revamp their website.
This time, Darren Turner, the other half of the People Powered Change founder duo was also on board. The initial process involved lots of questions, lots of post-its and lots of cups of tea before the website infrastructure began to take shape! Through wireframes, brand messaging and moodboards, the copy took shape supported by images and captions which helped to bring Luke and Darren’s characteristic sense of fun into the site, whilst still highlighting the significance of the impact they deliver for their clients.
The results:
The final site combines copy highlighting the amazing results People Powered Change achieve with fun images and captions poking fun at classic business jargon. The copy demonstrates the knowledge, experience and values of the founders whilst also reflecting their sense of fun and how approachable they are in all they do.
Like most HeyYou! copywriting projects, we wanted the copy to have a life beyond the website. The short, focused paragraphs and the brand messaging developed during this project have been easily lifted for the client to use on their social media accounts and in documents such as proposals and client reports. This helps them to consistently deliver a strong brand whilst also freeing up time and energy to focus on what they do best!
From the client:
“I started my business two years ago, and it was time to update our website to something more professional.
Working with Hannah and HeyYou! Was so easy, we met for coffee and had a chat, which she then expertly crafted into thoughtful copy and considered design. The new website captures our business perfectly!
Hannah was there to support and guide us throughout the process. We couldn’t be happier with the results!
The new copy exists beyond the website, it’s given us a style guide to use in our presentations and bids for work. The website is a brand blueprint that we can now replicate in all we do!”
Luke Stanley, co-founder
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