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Delivering SEO training and consultancy to the in-house team of a leading UK Audio Visual distributor, helping them boost their online presence.


CIE-Group are a leading UK Audio Visual distributor, providing products in Audio Visual, Intercom, Connectivity and Test Instrumentation. They provide a ‘value-added’ service to their customers, working in partnership with manufacturers and installers to ensure the exact needs of each individual project are met.

CIE have a 4-person in-house marketing team, who cover their digital and offline marketing. Despite many of their website pages performing extremely well, there were areas of their site where they felt they could achieve even greater organic impact.


HeyYou provided consultancy on additional techniques based around on-page optimisation, showing the CIE team how they could use tools to improve the quality and depth of their content, as well as how internal linking structures could promote certain pages.

We’ve followed this up by a training session on Schema, exploring the most appropriate options for CIE’s needs and how these can be implemented.

The CIE team have been quick to implement their new strategies, and the on-page optimisation tools and techniques very quickly produced improved rankings for some of their highest priority keywords. They are currently implementing and trialling a variety of Schema codes.

“Hannah really knows her stuff! The training really made the subject of schemas straight forward and easier for us to understand. Great support after the training also which is great if you are having any initial problems. I would highly recommend.” – Katie Humphreys, Digital Marketing Co-ordinator, CIE