What is On-Page Optimisation?

There are a huge number of factors that help Google decide where to rank web pages in the search results. In order for your site to perform well as a whole, each individual page needs to be optimised according to SEO best practice.

With recent Google updates, content plays a huge part in this. Producing high-quality content which provides value to the end-user is a vital foundation both when aiming to rank well in search results and keep visitors on your website longer so you can convert them into customers.

Alongside this, there are aspects such as title tag and URL optimisation, image alt-text, meta data, schema and internal linking, to name just a few, which when optimised will ensure your page performs at its best.